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Focus Groups: A Practical Guide for Applied Research Medicine & Health Sciences and planning--and vividly demonstrates whatDescription This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding