Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making ISBN 9789463448604 Deze didactische opzet bevordert actief

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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making ISBN 9789463448604 Deze didactische opzet bevordert actiefModeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making Peter S. H. Leeflang, Jaap E. Wieringa and Tammo H. A. Bijmolt is an English language printed textbook. This professional reference work focuses on the development and application of models for supply and demand in markets, with an emphasis on demand models. The book discusses how models help managers in marketing decision making by providing insight into