Winning with Stories: Using the Narrative to Persuade in Trials, Speeches & Lectures Joane Garcia-Colson you can't expect a jury

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Winning with Stories: Using the Narrative to Persuade in Trials, Speeches & Lectures Joane Garcia-Colson you can't expect a jury"Once upon a time " So begins Winning with Stories: Using the Narrative to Persuade in Trials, Speeches and Lectures, an examination of the power of the story in the art of persuasion. In this eminently readable work of sound scholarship, author Jim M. Perdue proves that the story, as our primary vehicle for learning and teaching, is as valid today as it was to our ancient ancestors. "Stories reaffirm our belief that our institutions exist as