According to Saman Rahmanian, Ros co-founder and chief product officer, the Super Bowl strategy is the second phase of a narrative arc that began when Williams partnered with the brand in 2025
15,226,227 Recent therapeutic approaches focus on aldose reductase inhibitors (ARIs), such as epalrestat and ranirestat, which have shown promise in reducing sorbitol accumulation and ameliorating neuropathic symptoms in clinical trials
Oral formulations: Investigated in capsule form, though bioavailability and efficacy are less well established
Ultimately, while these medications have many potential benefits, they should be used with caution in people with underlying mental health conditions, and the potential side effects should be considered
It was FDA-approved for Type 2 diabetes, and physicians frequently prescribe it off-label for weight management as well