With 2024 as the year when the AOM market took shape, and 2026 a pivotal year that will define future competitive dynamics as the next wave of AOMs launch, and when the first off patent semaglutide likely becomes available in some countries, it is easy to dismiss 2025 as an uneventful transition
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Numerator, the business in the process of spinning off from Kantar and including the latter's Worldpanel division, has launched a GLP-1 'Trends Hub', providing a centralized view of consumer usage of and interest in the category, which includes weight loss drugs like Ozempic and Wegovy
Thus, whilst data linked to specific bone effects of these clinically approved drugs in humans is still evolving, the initial outlook is positive
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