Creating a Brand Identity: A Guide for Designers Navaz Batliwalla and many more

and many more

'This book is fantastic…a great way to get the creative juices flowing

this book presents 50 of the most recently completed and influential house designs

AMAZING ARTWORK

sports and military clothing in a new mini format

Creating a Brand Identity: A Guide for Designers Navaz Batliwalla and many moreCreating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing