It makes Looting scale well with other discard effects as well as any prowess style triggers you might have
It gains menace until end of turn
This land is the absolute best if your playgroup can stomach the power of its effect, and if you only care about winning youre likely to already be running this

Abominable Treefolk Absorbing Man Adrix and Nev, Twincasters Aeromunculus Aesi, Tyrant of Gyre Strait Alaundo the Seer Altered Ego Ambassador Blorpityblorpboop Ant-Man, Colony Commander Ant-Man, Reformed Rogue Arixmethes, Slumbering Isle Arwen Undmiel Assault Zeppelid Battery Bearer Beast, Erudite Aerialist Beetleform Mage Berta, Wise Extrapolator Bioessence Hydra Biomancer's Familiar Biomathematician Biomechan Engineer Biovisionary Blue, Loyal Raptor Bonny Pall, Clearcutter Bounding Krasis Brawn, Amadeus Cho Chitinous Graspling Chrome Host Hulk Clement, the Worrywort Coiling Oracle Cold-Eyed Selkie Colossal Skyturtle Combine Guildmage Cuboid Colony Crdan the Shipwright Deepfathom Echo Doc Aurlock, Grizzled Genius Dormant Sliver Drakewing Krasis Dreamdew Entrancer Drowner of Truth Druneth, Reviver of the Hive Duggan, Private Detective Edric, Spymaster of Trest Elrond of the White Council Elrond, Master of Healing Elusive Krasis Empyreal Voyager Erestor of the Council Esix, Fractal Bloom Eutropia the Twice-Favored Evidence Examiner Experiment Kraj Ezuri, Claw of Progress Ezuri, Stalker of Spheres Fathom Mage Fleetfeather Cockatrice Fractal Mascot Fractal Tender Frilled Mystic Gaea's Skyfolk Galadriel of Lothlrien Galadriel, Elven-Queen Galloping Lizrog Gandalf, Westward Voyager Gargantuan Slabhorn Gargoyle Flock Genemorph Imago Genghis Frog Geometer's Arthropod Gilder Bairn Glister Bairn

ALL MAGIC PRODUCTS ARE SUBJECT TO ALLOCATION