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004: Features: Helvetica issue - Andrew Godfrey
(Introduction/Translation) 'As a designer
Black and white IDEA cover Wolfgang Weingart
organisations representing professionals from allied and other fields and those of commerce and Industry
Former library title with usual stamps
Ford ‘Golden Jubilee Dinner’ [Mechanical Artwork & Photostats] Design-Masters 004: Features: Helvetica issue -Graphic Artist: Unknown Production: 1971, First Edition Size: 240 x 200 (Board size) Text: English Original hand 'mechanical' artwork on board for Ford graphic device, in addition to a set of reduced size 'photostats'. In the pre digital era (1960s1980s), designers created a mechanical (paste up board or camera ready art) as the master for print reproduction. From a hand drawn dummy, they pasted typeset text (bromides), headlines, rules, and line art
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