Before the Red Suit Paper:Glossy and the specific kind of

and the specific kind of cool that only appears when someone takes a familiar subject and does something genuinely unexpected with it

Scandalous was made for the modern gift-giver who reaches instinctively for vivid over muted

and made for the household where Halloween is always

and carrying the kind of warm

the aviator

Before the Red Suit Paper:Glossy and the specific kind ofThe Original. The Beloved. The One Before the Marketing Campaign. Before the red velvet suit was standardised. Before the department store grottos. Before the Coca Cola campaign that fixed a specific image of Father Christmas in the global imagination forever. There was this a generous, knowing old saint with magnificent white beard and warm, wise eyes, sketched in confident pencil strokes on aged parchment by an artist who understood the actual magic